Trademark Registration

Protect your brand name, logo and slogan, and deter copycats before they build on your reputation.

Trademark registration illustration Brand searchApplication filedRegistered

A trademark identifies the source of your goods or services. Business names, product names, logos, slogans and even distinctive sounds or colors can qualify, provided they are distinctive and not confusingly similar to someone else’s mark.

Using a mark creates some rights automatically, but only where you actually trade. A registered trademark gives you public notice of ownership, a legal presumption that the mark is yours for the goods and services listed, and a much stronger position when you need to remove copycats from marketplaces and social platforms.

What happens before filing matters just as much. Many refusals and disputes trace back to a name that was never properly searched, which is why our process begins with a brand-name search.

What can be a trademark?

  • Business & product names
  • Logos & design marks
  • Slogans & taglines
  • Brand names used online
  • Packaging & trade dress

Owner details matter

A trademark application must be filed by the party that owns the mark, or that has a genuine intention to use it. An application filed in the wrong name can be void, so we check the owner details you give us before anything is submitted.

Applicants outside the U.S.

The USPTO requires applicants domiciled outside the United States to be represented by a U.S.-licensed attorney. We will explain how this affects your filing and coordinate with the attorney you engage.

Where an attorney is required

TITLEWRIGHT is not a law firm and does not give legal opinions on registrability. Where a trademark filing or a legal response must come from a U.S.-licensed attorney, we will say so and coordinate with the attorney you choose.

What’s included

Everything you need, handled properly

Brand-name search

Knockout and in-depth searches of registered and pending marks, with a plain-English summary of what we found (not a legal opinion).

Class & goods/services planning

Marks are registered for specific goods and services. We help you think through classes that cover what you sell now and what you plan to sell.

Application materials

We gather owner details, filing-basis information (use in commerce or intent to use), specimens and descriptions so the application is complete and consistent.

Examination support

If the examiner issues an office action, we explain it in plain English, track the deadline and coordinate with your attorney on the response.

Post-filing monitoring

Status checks and deadline tracking from filing through to registration.

Renewals & maintenance

Reminders for the maintenance declarations and renewals that keep a registration alive.

Our process

How trademark registration works

  1. Brand-name search

    We check availability and flag conflicts before you commit to a name or logo.

  2. Strategy & classes

    We agree the mark or marks, the owner and the classes to cover, and gather the filing information.

  3. Application

    The application is prepared and submitted, by you or your U.S.-licensed attorney where required.

  4. Examination

    An examiner reviews the filing, and we help you track and understand any objections.

  5. Registration & upkeep

    Once registered, we track renewal and maintenance deadlines.

FAQ

Frequently asked questions

How long does trademark registration take?

It varies by office and by whether the examiner raises objections. In the United States, registration commonly takes a year or more from filing. We will give you realistic expectations for your situation, and we never promise a specific date or outcome.

What kinds of names can’t be registered?

Marks that are generic for the goods or services, merely descriptive, deceptive, or confusingly similar to an existing registered or pending mark are commonly refused. A brand-name search helps you spot these issues early.

Is registering a company name or domain the same as a trademark?

No. Registering a company name or a domain name does not give you trademark rights. Only trademark use and registration protect a brand identifier against confusingly similar marks.

How long does a trademark last?

A U.S. registration can last indefinitely as long as you keep using the mark and file the required maintenance documents: a declaration of use between the fifth and sixth years, and combined renewal filings every ten years.

Do I need a search before I file?

It is not legally required, but we strongly recommend one. Government filing fees are generally not refundable, so a search is a small investment compared with a refused application or a forced rebrand.

Ready to get started with Trademark Registration?

Your first consultation is free. Tell us what you need and we’ll reply by email.